Difference between Pardot and Marketing Cloud
Broadly Pardot and Marketing Cloud have a lot in common they’re both automation and digital analytics platforms aimed at email automation, lead nurture journey mapping, social media marketing, and CRM integration.
Pardot is mostly a B2B platform while the Salesforce Marketing Cloud is more B2C focused. The former primarily an email marketing platform while the latter brings together several dedicated marketing offerings that Salesforce packages as ‘studios’ or workspaces.
Pardot enables better alignment and orientation of effort through funnels and scoring for B2B teams which lead into reports that measure marketing performance rubrics. It also triggers actions based on the completion status of activities. On the other hand, the Salesforce Marketing Cloud is suited for one-on-one customer journeys. The two don’t directly compete in terms of their intended audience, and one isn’t necessarily better than the other.
Pardot is a marketing platform intended to address the needs of business-to-business (B2B) clients, whereas the Marketing Cloud is a broad platform that caters to the business-to-customer (B2C) operations. The main aspects which differentiate Pardot and Marketing cloud are listed below: